Steiff Trademark - The Button in Ear
The following explains the meaning behind the the three types of tag.
Every Steiff animal with the world-famous trademark, the Steiff "Button in Ear", shows that it comes from one of the best families - and every Steiff Teddy bear and Steiff animal proudly wears an ear tag as a clearly recognisable identification. Both big and small Steiff fans immediately recognise the yellow Steiff ear tag with red writing. It shows that this is one of the many, wonderful animals and Teddy bears from the wide, unlimited Steiff assortment - an unmistakable original from the famous company with a long-standing tradition.
All the animals and Teddy bears at Steiff are very pleased to receive the extraordinary distinction of the white ear tag with red writing because these are produced in a limited edition. This means that only a limited number are available and some are available only in certain countries. Each of these limited edition Steiff animals with the white ear tag and the gold-plated "Button in Ear" also brings his new owner a certificate that ensures the authenticity and a special status as a limited edition Steiff animal.
The Teddy bears and animals of the replica series by Steiff are a very special and extraordinary species. This means that these true-to-original animals are reproduced exactly according to their historic role models from the Steiff product history. All Steiff replicas have a white ear tag with black writing to document their special status and the true-to-original "Button in Ear" from the respective year of production. This outstanding distinction lets Steiff friends, fans and collectors know that this is a particularly limited edition Steiff animal with extraordinary, historic character.