This year Steiff are supporting BBC Children in Need whose mission is to make a positive change to the lives of disadvantaged children and people across the UK.

Pudsey made his television debut in 1985 when Sir Terry Wogan introduced the new born, brown cuddlly mascot to the audience. He proved very popular and returned as BBC Children in Need's offical logo the following year, with his 2007 revamp gave Pudsey a fresh new look and brighter colours and this year Steiff have produced their own version!

Pudsey is a limited edition of only 2,009 pieces and £30 from each sale goes to the Children in Need charity. He is made from yellow mohair, 30cm tall and wears his distinctive bandana.